Panera Bread develops and produces its own dough-based products, but it works with
manufacturing partners to create new soups. Panera Bread is therefore
a. increasing its costs and reducing its potential to succeed.
b. engaged in internal corporate venturing.
c. pursuing innovation through both internal and cooperative strategies.
d. not an innovative company.
Cross-functional teams are useful in developing and commercializing new products
because each team member brings his or her special competencies to the project. Each
team member brings his/her point of view from his/his experience and background. On
the other hand, these _______ may cause barriers to effective communication
among team members.a. independent frames of reference
b. entrepreneurial mind-sets
c. professional rivalries
d. politicized points of view