The first step in assessing industry attractiveness is to paint a picture of the industry in
broad strokes, assessing it from a “macro” level.
Although e-tailers avoid the major problems that managing inventory presents, they
lose control over delivery times and service quality.
When it comes to purchasing products, equipment, and incurring other expenses, the
franchisor ________.
A) cannot require the franchisees to buy from the franchise company
B) can set prices franchisees pay for the products but cannot set the retail price the
franchisees charge
C) is permitted to set the retail price for the franchisee
D) cannot require franchisees to buy from an “approved” supplier