needed on short notice. Mangler states its strategy as having the “capacity to offer an
unmatched breadth of lowest-total-cost MRO solutions to business.” Mangler’s GoMRO
sourcing center for indirect spot buys locates products through its database of 8,000
suppliers and 5 million products. Mangler has 388 physical branches in the United
States, including Puerto Rico (90 percent of sales), 184 in Canada, and 5 in Mexico.
Customers include contractors, service and maintenance shops, manufacturers, hotels,
governments, and health care and educational facilities. Mangler also provides
materials-management consulting services.
Historically, Mangler appears to have relied on its physical locations for market
presence in the United States and northern South America. What threats does the
Internet pose to its location- based strategy?
CaseScenario1:Romulac,Inc.
Romulac Inc. (RI), a subsidiary of a large successful manufacturing conglomerate,
supplies a key component in the assembly of residential cooling systems (air
conditioning units, etc.). There has been tremendous consolidation in RI’s industry, to
the point where only five suppliers of this particular component account for nearly 90
percent of U.S. industry sales. Paralleling this trend, its customers-composed of makers
of branded residential air conditioning units like Carrier and Trane-have seen similar
levels of consolidation in their own industry. Half of these firms produce all their
components in-house, while the balance purchases them from specialized component
manufacturers like RI. RI’s business is extremely capital intensive, and their 40 percent
share of the market allows them to also be the most profitable domestic player. Strong
competitors exist in Europe and Asia. Although like RI, these foreign players’
strongholds are their home regions, with negligible presence outside of the region.
Some of the larger Asian manufacturers have signaled an interest in more aggressively
pursuing the lucrative U.S. market. RI is presently considering a $400 million dollar
investment in a new plant, which will create a component that is much quieter, more
efficient, and is likely to satisfy future regulatory standards. While the core technology
for the new component is very old, RI’s engineering and design skills have allowed