TABLE 17-12
The marketing manager for a nationally franchised lawn service company would like to
study the characteristics that differentiate home owners who do and do not have a lawn
service. A random sample of 30 home owners located in a suburban area near a large
city was selected; 15 did not have a lawn service (code 0) and 15 had a lawn service
(code 1). Additional information available concerning these 30 home owners includes
family income (Income, in thousands of dollars), lawn size (Lawn Size, in thousands of
square feet), attitude toward outdoor recreational activities (Attitude 0 = unfavorable, 1
= favorable), number of teenagers in the household (Teenager), and age of the head of
the household (Age).
The Minitab output is given below:
Referring to Table 17-12, what should be the decision (‘reject’ or ‘do not reject’) on the
null hypothesis when testing whether Attitude makes a significant contribution to the
model in the presence of the other independent variables at a 0.05 level of significance?
TABLE 9-7
A major home improvement store conducted its biggest brand recognition campaign in
the company’s history. A series of new television advertisements featuring well-known
entertainers and sports figures were launched. A key metric for the success of television
advertisements is the proportion of viewers who “like the ads a lot”. A study of 1,189
adults who viewed the ads reported that 230 indicated that they “like the ads a lot.” The
percentage of a typical television advertisement receiving the “like the ads a lot” score
is believed to be 22%. Company officials wanted to know if there is evidence that the