Case 8-2: TQM and TV in Omaha
Nobody who knew Marvin Tollison ever met a man who liked television better. In the
Navy, he had the opportunity to learn a great deal about his trade. When he finished his
tour of duty, Marvin opened a television repair shop back home in Omaha, Nebraska.
Over the years the quality of his workmanship, his fair prices, and his general overall
good nature made his business flourish. Marvin had a way of finding men and women
like himself when expansion was needed.
Over 17 years, the business had grown from a one-man shop operating in his garage to
a 38-employee television repair staff that was dispatched to customers by two-way
truck radio. Over the years, the time between a customer’s call and the television
repairman getting to the home had increased to about two days because the repairmen
were taking longer with each call. Call-backs (having to “re-repair” equipment) are up
significantly. Marvin wasn’t sure, but he thought some of his customers were going
elsewhere for service.
How can Marvin develop ‘stellar” customer service?
Barter offers business owners the benefit of ________.
A) buying materials, equipment, and supplies without spending valuable cash on them
B) transforming slow-moving inventory into much-needed goods and services
C) “paying” for goods and services at wholesale cost and getting credit for retail price
D) All of the above