Electronic Commerce 2012 7E Test Bank Chapter 7

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Electronic Commerce 2012, 7e (Turban) Chapter 7 Social Commerce 7.1 True/False

Question:User-generated content refers to various kinds of media content that are produced

by end users and are publicly available. Answer:

Question:With social media, users, rather than organizations, produce, control, use, and

manage content, often at little or no cost. Answer:

Question:Knowledge management is one of the six different types of social media.

Answer:

Question:Expression Engine and Xanga are examples of media sharing social networking

spaces. Answer:

Question:The social graph is digital and defined explicitly by all connections involved.

Answer:

Question:According to an InformationWeek survey of business technology experts, the

most useful Web 2.0 tools in Enterprise 2.0, based on percentage, are mashups. Answer:

Question:According to an InformationWeek survey of business technology experts,

security issues are a major concern with Enterprise 2.0. Answer:

Question:Off-deck is one of the two basic types of mobile social networks. Answer:

Question:Adding social software and features to existing commerce sites is one of the two

basic practices of social commerce. Answer:

Question:Social shopping is done in social networks and in vendors socially oriented

stores, but is not done in stores of special intermediaries. Answer:

Question:According to a Gartner Inc. study about roles in social media and e-commerce,

mavens prefer to find out for themselves what they need to know in order to satisfy their

needs. Answer:

Question:Building and sharing wish lists is one of the benefits associated with social

shopping. Answer:

Question:Spot buying is one of the major models of social shopping. Answer:

Question:A common strategy of flash sale sites is to focus on an industry. Answer:

Question:Brand communities are a common feature of communities and forums. Answer:

Question:Flipsy is an online auction marketplace where users swap virtual currency for

free stuff. Answer:

Question:According to Zwilling (2011), location-based service opportunities for B2B

include the creation of social hubs. Answer:

Question:The major current revenue source for social commerce vendors is advertising.

Answer:

Question:Social apps involve placing advertisement in paid-for media space on social

media platforms such as Facebook, YouTube, and Twitter, as well as on blogs and forums.

Answer:

Question:Geolocation apps report your location to other users, and they associate

real-world locations to your location. Answer:

Question:An opt-out is a permission-based network that requires a user to join or sign up.

Answer:

Question:Social networks are an ideal place to disseminate viral videos. Answer:

Question:According to Learmonth (2011), the 2012 ad revenue for Twitter is estimated to

be over $1 billion. Answer:

Question:Conversational marketing is the trend where companies utilize Web 2.0 tools to

get feedback from customers. Answer:

Question:Social customer relationship management is the new replacement for customer

relationship management. Answer:

Question:Facebook is the most popular business-oriented social network service. Answer:

Question:To build and nurture a community is one of the major reasons to use or deploy

business social networking. Answer:

Question:Yammer is a clone of Facebook for business and is used by more than 1.5 million

people in over 90,000 companies. Answer:

Question:The collaboration space in a virtual world is where software agents, on your

behalf, seek information and engage with other agents to fulfill or facilitate transactions.

Answer:

Question:A social game is a video game played in a social network. Answer:

Question:The tangible cost of many social commerce projects can be very low, but the

total cost can be very high due to the cost of the risks that may materialize. Answer:

Question: Interfacing with social networks does not involve risk. Answer:

Question:Social commerce support systems include payments, order fulfillment, security,

and system development and business plans. Answer:

Question:Recent studies have shown that small companies do no succeed in social

commerce. Answer:

Question:Web 2.0 tools can generate revenue growth, user growth, and increased

resistance to competition in indirect ways. Answer:

Question:The online platforms and tools that people use to share opinions, experiences,

insights, perceptions, and various media, including photos, videos, and music, with each

other best describes A) social media. B) cloud computing. C) social marketing. D) mobile

commerce. Answer:

Question:A combination of social policy and marketing practices to achieve a set of social

behavioral goals within a target audience best describes A) mobile marketing. B) social

marketing. C) electronic enterprise. D) social justice. Answer:

Question:Which of the following focused on marketing childrens health care insurance for

working families and made affordable comprehensive medical care available to over

300,000 children? A) Apple Care B) Peach Aid C) PeachCare for Kids D) Orange Care

Answer:

Question:A sociological concept that refers to connections within and between social

networks; the core idea is that social networks have value. This best defines A) interactive

intelligence. B) knowledge management. C) social media marketing. D) social capital.

Answer:

Question:Which of the following is a term that describes use of social media platforms

such as networks, online communities, blogs, wikis, or any other online collaborative

media for marketing, market research, sales, CRM, and customer service? A) social media

marketing B) interactive marketing C) consumer marketing D) impulse marketing Answer:

Question:Social media categories include each of the following except A) blogs. B)

records management. C) collaborative projects. D) content communities. Answer:

Question:Referencing the social networking space categories, NutshellMail and

FriendFedd are examples of A) leisure-oriented sites. B) professional networking sites. C)

social network aggregation. D) social news. Answer:

Question:Which of the following is a term coined by Mark Zuckerberg of Facebook,

which originally referred to the social network of relationships between users of the social

networking service provided by Facebook? A) social tapestry B) social range C) social

tweet D) social graph Answer:

Question:The delivery of e-commerce activities and transactions through social networks

and/or via Web 2.0 software best describes A) social commerce. B) mobile commerce. C)

intelligent commerce. D) knowledge commerce. Answer:

Question:Benefits of social commerce to customers include A) identifying brand

advocates. B) paying less for products and services. C) creating viral advertisements. D)

using low-cost user-generated content. Answer:

Question:Benefits to vendors of social commerce include A) better self-service is possible.

B) customers can assist other customers. C) identifying problems quickly. D) customers

expectations can be met in full and quickly. Answer:

Question:The benefits of social commerce to retailers include A) word-of-mouth

marketing. B) increased website traffic. C) increased sales. D) all of the above. Answer:

Question:Which of the following refers to fellow consumers connecting with and listening

to other consumers somewhere in the world who think and consume the way they do? A)

taste twins B) social double C) taste buddy D) social buddy Answer:

Question:Members conversing and connecting with one another using cell phones or other

mobile devices best describes A) mobile marketing. B) mobile social networking. C)

mobile media clubs. D) telemarketing. Answer:

Question:Risk factors associated with conducting social commerce include each of the

following except A) security and privacy issues. B) possibilities of fraud. C) establishing

multiple crowdsources. D) integration with existing IT systems. Answer:

Question:A method of e-commerce where shoppers friends become involved in the

shopping experience best describes A) social coaching. B) personal shopping. C) familial

shopping. D) social shopping. Answer:

Question:As suggested by Jefferies (2008), drivers for selling in social networks include

A) recommendations/suggestions made by friends. B) pressure to increase top-line revenue

growth. C) efforts to improve overall sales productivity. D) all of the above. Answer:

Question:A method of shopping where the shoppers enlist others to participate in the

purchase decision best describes A) communal shopping. B) social retailing. C) social

connections. D) social browsing. Answer:

Question:Which of the following social media and e-commerce roles, as identified by

Gartner Inc., perform a bridging function between disparate groups of people? A) salesman

B) seeker C) connector D) maven Answer:

Question:Which of the following social media and e-commerce roles, as identified by

Gartner Inc., connects with other people in order to find out the information, skills, and

obligations they need to conduct their daily lives? A) self-sufficient B) seeker C) maven D)

connector Answer:

Question:Benefits of social shopping include A) discovering products/services you never

knew existed. B) confidence and trust in online shopping increases. C) learning from

others experience. D) all of the above. Answer:

Question:Major models of social shopping include each of the following except A) social

hubs. B) flash sales. C) group buying and shopping together. D) shopping communities

and clubs. Answer:

Question:Shopping communities and common forum features include A) brand

communities. B) idea boards. C) user galleries. D) all of the above. Answer:

Question:The largest social community is A) Kaboodle. B) AOL. C) Calvin Klein. D)

MySpace. Answer:

Question:An online community that harnesses the power of ones social networks for the

introduction, buying, and selling of products, services, and resources, including ones own

creations best describes A) social vortal. B) social marketplace. C) relaxed commerce. D)

reverse commerce. Answer:

Question:Which of the following social marketplaces allows anyone to list, buy, and sell

books, music, movies, and games, and it was created to fill the need for a free and

trustworthy media marketplace? A) Listia B) Craigslist C) Flipsy D) Fotolia Answer:

Question:Which of the following is a social marketplace for a huge community of creative

people who enjoy sharing, learning, and expressing themselves through images, forums,

and blogs? Members provide royalty-free stock images that other individuals and

professionals can legally buy and share. A) Flipsy B) Listia C) Craigslist D) Fotolia

Answer:

Question:Components to expect in a social shopping site include A) how-to-guides. B)

product page discussions. C) project journals. D) all of the above. Answer:

Question:Which of the following is a word-of-mouth method by which customers promote

a product or service by telling others about it? A) viral marketing B) vortal commerce C)

social expression D) branded commerce Answer:

Question:Viral marketing done by bloggers best describes A) extreme blogging. B) viral

blogging. C) freedom of expression. D) social diving. Answer:

Question:A type of social networking in which geographic services and capabilities such

as geocoding and geotagging are used to enable additional social dynamics best describes

A) geolocation. B) georeferencing. C) geosocial networking. D) geoplacement. Answer:

Question:The identification of the real-world geographic location of an Internet-connected

computer, mobile device, website, or visitor best describes A) digital forensics. B) social

forensics. C) social analytics. D) geolocation. Answer:

Question:Any video that is passed electronically, from person to person, regardless of its

content best describes A) viral video. B) malicious video. C) spiral video. D) social video.

Answer:

Question:The process of measuring, analyzing, and interpreting the results of interactions

and associations among people, topics, and ideas best describes A) social intelligence. B)

social analytics. C) social brainstorming. D) familial statistics. Answer:

Question:The ability of humans to interact with each other effectively best describes A)

social civility. B) social diplomacy. C) social intelligence. D) social integration. Answer:

Question:Members of social networks who do social shopping and understand their rights

and how to use the wisdom and power of crowdsourcing and communities to their benefit

best describes A) brand loyalists. B) social climbers. C) intelligent mavens. D) social

customers. Answer:

Question:A customer service approach that focuses on building long-term and sustainable

customer relationships that add value both to the customers and the merchants best

describes A) customer relationship management. B) mobile commerce. C) social

marketing. D) social analytics. Answer:

Question:Which of the following refers to a customer engagement strategy in support of

companies defined goals and objectives toward optimizing the customer experience and

where success requires a focus on people, processes, and technology associated with

customer touchpoints and interactions? A) People Across Nations (PAN) B) Social

Customer Relationship Management (SCRM) C) Social Academy of Customers Unite

(SACU) D) Society, Community, Customers (SCC) Answer:

Question:A social network whose primary objective is to facilitate business connections

and activities best describes A) commercial network. B) social vortal. C) business social

network. D) social marketplace. Answer:

Question:Major reasons to use or deploy business social networking include A) increasing

revenue. B) reducing operation and travel costs. C) reducing communication and

improving collaboration. D) all of the above. Answer:

Question:Which of the following is a community of entrepreneurs and small business

owners dedicated to helping each other succeed through the premise that collaboration

beats competition? A) Entrepreneur Connect B) E.Factor C) Biznik D) Startup Nation

Answer:

Question:The act of outsourcing tasks, traditionally performed by an employee or

contractor, to an undefined, large group of people or community, through an open call best

describes A) social advertising. B) crowdsourcing. C) social remediation. D) collective

marketing. Answer:

Question:Dimensions of virtual worlds include A) social space. B) entertainment space. C)

experimental space. D) all of the above. Answer:

Question:According to Soat (2009), the most important business objective of social

networking is A) business model innovation. B) increasing customer loyalty. C) generating

more word of mouth. D) improving partner relationships. Answer:

Question:Each of the following is a way social networks generate revenue except A) create

affiliations with physical venues where members can meet. B) partner with organizations

that pay a monthly service fee. C) offer premium service to individuals for a monthly or

per-service fee. D) send direct mailings to customers based on recent in-store purchases.

Answer:

Question:Identify five categories of social networking space. For each identified category,

provide an example. Answer:

Question:Identify Howes four categories of crowdsourcing. Answer:

Question:Briefly discuss five major categories of virtual world applications. Answer:

Question:Identify five major drivers of social commerce in virtual worlds. Answer:

Question:Identify seven uses of virtual worlds to facilitate learning. Answer: