Electronic Commerce 2012, 7e (Turban) Chapter 11 Order Fulfillment Along the
Supply Chain and Other EC Support Services 11.1 True/False Question: When
Amazon.com launched in 1995, its business model called for virtual retailing that had no
warehouses, no inventory, and no shipments. This model proved to work well for very
large e-tailers. Answer:
Question: One issue typical to EC is that EC is based on the concept of pull operations that
begin with an order, frequently a customized one. Answer:
Question: Order fulfillment refers only to providing customers with what they have
ordered and doing so on time. Answer:
Question: Back-office operations are activities that support fulfillment of orders, such as
packing, delivery, accounting, and logistics. Answer:
Question: Logistics is the process of planning, implementing, and controlling the efficient
and effective flow and storage of goods, services, and related information from point of
origin to point of consumption to meet customer requirements. Answer:
Question: EC logistics, or e-logistics, refers to the logistics of EC systems mainly in B2B.
Answer:
Question: When compared to traditional logistics, the inventory flow for e-logistics is
usually unidirectional. Answer:
Question: When compared to traditional logistics, the transporter for e-logistics is
frequently the same company. Answer:
Question: The movement of returns from customers to vendors is known as negative
logistics. Answer:
Question: The order fulfillment process differs between B2B and B2C activities, between
the delivery of goods and of services, and between small and large products. Answer:
Question: The inability to deliver products on time is a typical problem in offline
commerce, but not online commerce. Answer:
Question: Pure EC companies are likely to have more problems because they do not have a
logistics infrastructure already in place and are forced to use external logistics services
rather than in-house departments for these functions. Answer:
Question: The distribution network configuration is a major management issue in supply
chain management. Answer:
Question: Outsourcing collaborators are external, rather than in-house, providers of
logistics services. Answer:
Question: Electronic payments can expedite both the order fulfillment cycle and the
payment delivery period. With such systems, payment processing can be significantly
more expensive and fraud is harder to control. Answer:
Question: Allowing business partners to electronically track and monitor inventory levels
and production activities can improve inventory management and inventory levels, as well
as minimize the administrative expenses of inventory management. Answer:
Question: An efficient solution to many supply chain problems is to change the supply
chain structure from a hub to a linear structure. Answer:
Question: An effective way to solve order fulfillment problems is for an organization to
partner with UPS, FedEx, or other shippers. Answer:
Question: The ability to easily change the logistics provider is one advantage of
outsourcing. Answer:
Question: IBM pioneered the production of the components of computers via mass
production and to offer customization in their assembly. Answer:
Question: Allowing for the return of unwanted merchandise and providing for product
exchanges are necessary to maintain customers trust and loyalty. Answer:
Question: B2B order fulfillment commonly uses business process management software to
automate various steps in the process. Answer:
Question: Supplychainer.com (20
Question: recommends automating your pickings as one of seven elements for optimal
order fulfillment. Answer:
Question: Visibility decreases along the supply chain. Answer:
Question: Merge-in-transit is a model in which components for a product come from two
or more different physical locations. For example, in shipping a desktop PC, the monitor
may come from the East Coast of the United States and the CPU from the West Coast.
Answer:
Question: With a rolling warehouse, products on the delivery truck are not preassigned to a
retailer, but the decision about the quantity to unload at each destination is made at the
time of unloading, which lowers logistics costs. Answer:
Question: RFID and CPFR were found effective for improving supply chains and reducing
problems along them. Answer:
Question: A major problem in order fulfillment is the demand forecast. Answer:
Question: The goal of CPFR is to streamline product flow from manufacturing plants all
the way to customers homes. Answer:
Question: B2Business.net is a directory that contains listings of B2B services organized by
type of service. Answer:
Question: iEntry is a search engine that locates information and aggregates B2B news.
Answer:
Question: Trademark and domain names are types of EC support services. Answer:
Question: Partnet, Travelocity, and Autobytel are marketplace concentrators. Answer:
Question: Ameritrade is an example of a transaction broker. Answer:
Question: IT is the least frequently outsourced business activity. Answer:
Question: Amazon.coms initial business model called for A) mobile retailing that had
numerous portable or rented warehouses with small inventories. B) virtual retailing that
had no warehouses and no inventory. C) mobile retailing that had a central warehouse with
a large inventory. D) virtual retailing with two large warehouses in high-volume locations.
Answer:
Question: Which of the following is not an EC service? A) e-partnership management B)
e-infrastructure C) e-process D) e-markets Answer:
Question: Business partners, government, customers, and suppliers are A) e-markets. B)
e-processes. C) e-communities. D) e-infrastructure. Answer:
Question: E-infrastructure services include each of the following except A) security. B)
consulting services. C) integration standards. D) systems development. Answer:
Question: Order fulfillment refers to each of the following except A) providing customers
with what they have ordered. B) providing ordered products or services on time. C)
providing all related customer services. D) providing price guarantees. Answer:
Question: Activities that support fulfillment of orders, such as packing, delivery,
accounting, and logistics best defines A) order fulfillment. B) front-office operations. C)
back-office operations. D) logistics. Answer:
Question: The business processes, such as sales and advertising, which are visible to
customers best defines A) order fulfillment. B) front-office operations. C) back-office
operations. D) logistics. Answer:
Question: The operations involved in the efficient and effective flow and storage of goods,
services, and related information from point of origin to point of consumption best defines
A) order fulfillment. B) front-office operations. C) back-office operations. D) logistics.
Answer:
Question: The logistics of EC systems, typically involving small parcels sent to many
customers homes best defines A) e-logistics. B) e-shopping. C) e-delivery. D)
e-fulfillment. Answer:
Question: How does traditional logistics typically differ from EC logistics? A) EC logistics
deals with the movement of large amounts of materials to a few destinations. B)
Traditional logistics deals with the movement of large amounts of materials to a few
destinations. C) EC logistics is more predictable because demand is stable and consistent.
D) Traditional logistic shipments typically are small parcels sent to many customers
homes. Answer:
Question: The administrative activities of order taking and fulfillment involve each of the
following except A) sales quote. B) social engineering. C) order configuration. D)
settlement. Answer:
Question: The movement of returns from customers to vendors best defines A) back flow
logistics. B) reverse release. C) reverse logistics. D) bullwhip logistics. Answer:
Question: A major activity related to the supply chain management problem in EC is the A)
demand forecast. B) distribution. C) third-party logistics. D) order-taking process. Answer:
Question: Factors influencing demand include A) economic conditions. B) competition. C)
weather conditions. D) all of the above. Answer:
Question: Major management issues in supply chain management include each of the
following except A) distribution network configuration. B) inventory control. C) supply
contracts. D) social engineering. Answer:
Question: External, rather than in-house providers of logistics services best defines A)
third-party logistics suppliers. B) outsourced development. C) external settlement. D)
external sourcing. Answer:
Question: Uncertainties, lack of coordination, and an inability or refusal to share
information among business partners create EC ________ problems. A) shipping and
handling B) supply chain fulfillment C) product development D) infrastructure Answer:
Question: Solutions to order fulfillment problems along supply chains include A)
improvements in the order-taking activity. B) warehousing and inventory management
improvements. C) speeding deliveries. D) all of the above. Answer:
Question: A software system that helps in managing warehouses best defines A) decision
support system. B) risk management system. C) warehouse management system. D)
reverse engineering system. Answer:
Question: Order taking can be done via A) EDI, EDI/Internet, the Internet, or an extranet,
and it may be fully automated. B) EDI, EDI/Internet, the Internet, or an extranet. C) EDI,
EDI/Internet, or the Internet. D) the Internet or an extranet, and it may be fully automated.
Answer:
Question: Implementing linkages between order-taking and payment systems can improve
order fulfillment. Electronic payments can expedite both the order fulfillment cycle and the
payment delivery period. With such systems A) payment processing can be significantly
more expensive, but fraud can be better controlled. B) payment processing can be
significantly less expensive, and fraud can be better controlled. C) payment processing can
be significantly less expensive, but fraud is less controlled. D) payment processing costs
remain the same, but fraud can be better controlled. Answer:
Question: Benefits of warehouse management systems include each of the following
except A) increasing the bullwhip effect. B) managing receiving. C) decreasing the
incidence of out-of-stocks. D) reducing inventory. Answer:
Question: Automated warehouses include each of the following except A) robots. B) mass
customization. C) devices that expedite product pickup. D) RFID and wireless
technologies. Answer:
Question: Which of the following was used by Shurman Fine Papers to improve its
demand forecast and minimize both out-of-stocks and overstocking? A) SQL Server B)
IntelliTrack C) RedPrairie D) TrueShip Answer:
Question: Keys to successful inventory management include A) low cost. B) superior
management. C) employee satisfaction. D) efficiency. Answer:
Question: An effective way to solve order fulfillment problems is for an organization to A)
build more local warehouses. B) reduce the variety or types of products being sold. C) use
AutoCart. D) partner with other companies, such as UPS, or distribution centers. Answer:
Question: Intermediaries that prepare goods for shipping best describes A) forwarders. B)
collaborators. C) fulfillers. D) vendors. Answer:
Question: The pioneering approach by ________ was to produce the components of
computers via mass production and to offer customization in the manner in which they
were assembled. A) IBM B) Intel C) Gateway D) Dell Answer:
Question: The Boston Consulting Group found that the ________ was the number-two
reason shoppers cited for refusing to buy on the Web frequently. A) absence of a good
return mechanism B) lack of security C) inability to compare products D) delay in
receiving products Answer:
Question: Each of the following is characteristic of order fulfillment except A) B2B order
fulfillment commonly uses business processes management (BPM) software to automate
various steps in the process. B) customers pressure suppliers to improve the order
fulfillment process. C) flexible systems are needed because customers might change an
order after the order is sent to the warehouse. D) B2C fulfillment may be more complex
than that of B2B. Answer:
Question: According to Supplychainer.com (2006), the seven elements for optimal order
fulfillment include each of the following except A) utilize social engineering sites as much
as possible. B) integrate your systems. C) incorporate sales and marketing into the process.
D) reduce or eliminate paperwork. Answer:
Question: The knowledge about where materials and parts are at any given time, which
helps in solving problems such as delay, combining shipments, and more best defines A)
verification. B) visibility. C) risk avoidance. D) product placement. Answer:
Question: Merge-in-transit and rolling warehouses are examples of A) logistics
postponement. B) order fulfillment in services. C) business process management. D) B2C
fulfillment. Answer:
Question: A logistics model in which components for a product may come from two or
more different physical locations and are shipped directly to the customers location best
defines A) rolling warehousing. B) merge-in-transit. C) business process management. D)
B2C fulfillment. Answer:
Question: A logistics method in which products on the delivery truck are not preassigned
to a destination, but the decision about the quantity to unload at each destination is made at
the time of unloading best describes A) rolling warehouse. B) merge-in-transit. C)
bullwhip effect. D) reverse logistics system. Answer:
Question: Using Web services, Dell schedules every line in every factory around the world
every ________, and only brings ________ worth of materials into the factory. A) day; 1
days B) 2 hours; 2 hours C) week; 1 weeks D) 12 hours; 12 hours Answer:
Question: According to Melnyk, et al. 2010, supply chains of tomorrow must deliver
varying degrees of A) safety and security of goods delivered. B) eliminating waste,
reducing pollution, and improving the environment. C) innovation. D) all of the above.
Answer:
Question: Tags that can be attached to or embedded in objects, animals, or humans and use
radio waves to communicate with a reader for the purpose of uniquely identifying the
object or transmitting data and/or storing information about the object best defines A) radio
frequency identification. B) location chips. C) wireless router. D) goods locator chip.
Answer:
Question: Project in which suppliers and retailers collaborate in their planning and demand
forecasting to optimize flow of materials along the supply chain best describes A)
customer relationship management. B) collaborate planning, forecasting, and
replenishment. C) directory services. D) transaction management systems. Answer:
Question: Consulting firm categories include A) firms that provide expertise in the area of
EC but not in traditional business. B) traditional consulting companies that maintain
divisions that focus on EC. C) EC hardware and software vendors that provide
technology-consulting services. D) all of the above. Answer:
Question: Which of the following is a large business directory organized by location and
by product or service? A) i-Stores B) A2Z of B2B C) Websters D) ThomasNet Answer:
Question: Which of the following B2B services creates revenue by providing content? A)
specialized directories B) marketplace concentrators C) transaction brokers D) content
providers Answer:
Question: Which of the following matches business clients with firms that provide a wide
variety of IT services? A) Lotus Domino B) Bizrate C) TechRepublic D) VeriSign Answer:
Question: Which of the following aggregates information about products and services from
multiple providers at one central point? A) transaction broker B) content provider C)
collaborators D) marketplace concentrator Answer:
Question: An agent or vendor who assembles the functions needed by enterprises and
packages them with outsourced development, operation, maintenance, and other services
best describes A) collaborator. B) application service provider. C) transaction broker. D)
forwarder. Answer:
Question: Explain two reasons why an EC companys deliveries to retailers and customers
may be delayed. Answer:
Question: List three logistics characteristics and explain how e-logistics differs from
traditional logistics on each characteristic. Answer:
Question: How can order-taking activity be improved with IT? Discuss two ways and the
benefit of each. Answer:
Question: Define reverse logistics. List five options. Answer:
Question: Identify five reasons why companies prefer to outsource some of the EC support
services. Answer: