49. If there is an increase in market demand in a perfectly competitive market, then in the short run prices will
remain unchanged at the minimum of average total cost.
remain unchanged at the minimum of marginal cost.
50. Which of the following statements is not correct?
In a long-run equilibrium, marginal firms make zero economic profit.
To maximize profit, firms should produce at a level of output where price equals average variable cost.
The amount of gold in the world is limited. Therefore, the gold jewelry market probably has a long-run supply
curve that is upward sloping.
Long-run supply curves are typically more elastic than short-run supply curves.
51. Which of the following statements is not correct about competitive firms?
In a long-run equilibrium, firms must be operating at their efficient scale.
In the short run, the number of firms in an industry may be fixed.
In the long run, the number of firms can adjust to changing market conditions.
In the short run, firms must be operating at a level of output where price equals average variable cost.
Scenario 14-4
Victor is the recipient of $1 million from a lawsuit. Victor decides to use the money to purchase a small business in
Florida. His business operates in a perfectly competitive industry. If Victor would have invested the $1 million in a risk–
free bond fund, he could have earned $100,000 each year. After he bought the small business, Victor quit his job as a
market analyst with Research, Inc., where he used to earn $75,000 per year.