35. Comparative Statics. Demand and supply conditions in the market for utility-generated electric power are
important concerns to business and government decision makers. Some of the following factors have the
potential to influence the demand or quantity demanded of electric power. Influences on the supply or quantity
supplied may also result. Holding all else equal, describe these influences as increasing or decreasing, and
indicate the direction of the resulting movement along or shift in the relevant curve(s).
An increase in the strategic desirability for large manufacturers to co-generate (or self-generate) power.
Congress mandates reduced emissions from coal combustion.
Environmentalist groups spark a conservation effort nationwide.
A health study finds a positive correlation between number of hours under a heat lamp and reduced risk of cancer.
An advance in solar technology creates very efficient collection devices, allowing for cheap and efficient roof-top solar energy.
36. Comparative Statics. Coupon Promotions, Inc., is a coupon book publisher with markets in several
southwestern states. CPI coupon books are sold directly to the public, sold through religious and other
charitable organizations, or given away as promotional items. Operating experience during the past year
suggests the following demand function for its coupon books:
Q = 10,000 – 5,000P + 0.02Pop + 0.4I + 0.6A
where Q is quantity, P is price ($), Pop is population, I is disposable income per capita ($), and A is advertising expenditures ($).
Determine the demand curve faced by CPI in a typical market where P = $5, Pop = 1,000,000 persons, I = $35,000 and A = $10,000.
Show the demand curve with quantity expressed as a function of price, and price expressed as a function of quantity.
Calculate the quantity demanded at prices of $5, $2.50, and $0.
Calculate the prices necessary to sell 10,000, 25,000, and 50,000 units.
The value for each respective non-price variable must be substituted into the demand function in order to derive the relevant demand
A.
Co-generation of power by manufacturers will reduce demand for electric power, causing a leftward shift of the demand curve.
D.
A study finding that the more time one spends under a heat lamp, the less the chance of developing a cancer will undoubtedly increase
the demand of electric power, causing a rightward shift in the demand curve.