Chapter 09: Stocks and Their Valuation
The consensus is that the dividend will be increased by 10% during Years 1 to 3, and it will be increased at a rate of 5%
per year in Year 4 and thereafter. Sally asked you to use that information to estimate the required rate of return on the
stock, rs, and she provided you with the following template for use in the analysis.
(must be changed to force Calculated Price to equal the Actual Market
Price)
Dividend growth rate (insert correct values)
Calculated dividends (D0 has been paid)
HV3 = P3 = D4/(rs – g4). Find using Estimated rs.
PVs of CFs when discounted at Estimated rs
Calculated Price = P0 = Sum of PVs =
A positive number will be here when dividends are
estimated.
The Calculated Price will equal the Actual Market
Price once the correct rs has been found.
Sally told you that the growth rates in the template were just put in as a trial, and that you must replace them with the
analysts’ forecasted rates to get the correct forecasted dividends and then the estimated HV. She also notes that the
estimated value for rs, at the top of the template, is also just a guess, and you must replace it with a value that will cause
the Calculated Price shown at the bottom to equal the Actual Market Price. She suggests that, after you have put in the
correct dividends, you can manually calculate the price, using a series of guesses as to the Estimated rs. The value of rs
that causes the calculated price to equal the actual price is the correct one. She notes, though, that this trial-and-error
process would be quite tedious, and that the correct rs could be found much faster with a simple Excel model, especially if
you use Goal Seek. What is the value of rs?