9-42
This figure displays the choices being made by two coffee shops: Starbucks and Dunkin Donuts. Both
companies are trying to decide whether or not to expand in an area. The area can handle only one of
them expanding, and whoever expands will cause the other to lose some business. If they both expand,
the market will be saturated, and neither company will do well. The payoffs are the additional profits (or
losses) they will earn.
The game in the figure shown is a version of:
125.
This figure displays the choices being made by two coffee shops: Starbucks and Dunkin Donuts. Both
companies are trying to decide whether or not to expand in an area. The area can handle only one of
them expanding, and whoever expands will cause the other to lose some business. If they both expand,
the market will be saturated, and neither company will do well. The payoffs are the additional profits (or
losses) they will earn.
According to the figure shown, if Starbucks expands in the market, then Dunkin Donuts should: