6520 Saving, Investment, and the Financial System
62. Your brother-in–law wants to buy either stock or bonds in Cedar Valley Furniture, which
manufactures wooden furniture. He wants your advice on whether to buy stock or bonds. Explain
how each of his quotes below should affect his choice between the stock and the bond.
a. “I have reason to believe that people are soon going to find rocking chairs have health
benefits.”
b. “I would like to tell people I am part owner of Cedar Valley Furniture.”
c. “I do not want to take on much risk.”
63. Suppose the Move It! exercise chain has revenues of $45 million, accounting costs of $15 million,
and currently has issued 10 million shares of stocks selling at $90 each. Compute the price-earning
ratio. Show your work. Is this ratio relatively high or low? What might an increase in the price-
earnings ratio indicate?