Chapter 5/Elasticity and Its Application/ ❖ 5
15. If the price of walnuts rises, many people would switch from consuming walnuts to consuming pecans. But if
the price of salt rises, people would have difficulty purchasing something to use in its place. These examples
illustrate the importance of
the availability of close substitutes in determining the price elasticity of demand.
a necessity versus a luxury in determining the price elasticity of demand.
the definition of a market in determining the price elasticity of demand.
the time horizon in determining the price elasticity of demand.
16. Suppose that Jane enjoys Diet Coke so much that she consumes one can every day. Although she enjoys
gourmet cheese, she consumes it sporadically. If the price of Diet Coke rises, Jane decreases her consumption
by only a very small amount. But if the price of gourmet cheese rises, Jane decreases her consumption by a
lot. These examples illustrate the importance of
the availability of close substitutes in determining the price elasticity of demand.
a necessity versus a luxury in determining the price elasticity of demand.
the definition of a market in determining the price elasticity of demand.
the time horizon in determining the price elasticity of demand.
17. Suppose that Juan Carlos is filling out a survey that he received in the mail. The survey asks him what he
would do if the price of his favorite toothpaste increased. Juan Carlos reports that he would switch to a differ-
ent brand. The survey asks what he would do if the price of all toothpastes increased. Juan Carlos reports that
he must use toothpaste, so he would have to adjust his spending elsewhere. These examples illustrate the im-
portance of
changes in total revenue in determining the price elasticity of demand.
a necessity versus a luxury in determining the price elasticity of demand.
the definition of a market in determining the price elasticity of demand.
the time horizon in determining the price elasticity of demand.
18. Suppose that gasoline prices increase dramatically this month. Lola commutes 100 miles to work each week-
day. Over the next few months, Lola drives less on the weekends to try to save money. Within the year, she
sells her home and purchases one only 10 miles from her place of employment. These examples illustrate the
importance of
the availability of substitutes in determining the price elasticity of demand.
a necessity versus a luxury in determining the price elasticity of demand.
the definition of a market in determining the price elasticity of demand.
the time horizon in determining the price elasticity of demand.
19. Economists compute the price elasticity of demand as the
percentage change in price divided by the percentage change in quantity demanded.
change in quantity demanded divided by the change in the price.
percentage change in quantity demanded divided by the percentage change in price.
percentage change in quantity demanded divided by the percentage change in income.