Chapter 04 – Elasticity
126. In the price range where demand is elastic, if the seller of the good raises its price, then
total revenues will increase.
127. If the price-elasticity coefficient for a product is 0.68 and the seller wants to raise
revenues by changing its price, then the seller should cut the price of the product.
128. Whenever a product is put on special sale at a discounted price, total revenue from the
product increases. This indicates that the coefficient of elasticity for the product is greater
than 1.
129. When demand is price-elastic, an increase in price will lead to increased total consumer
spending for the product.