100 ❖ Chapter 4/The Market Forces of Supply and Demand
9. In a competitive market, there are so few buyers and so few sellers that each has a significant impact on the
market price.
10. In a perfectly competitive market, the goods offered for sale are all exactly the same.
11. In a perfectly competitive market, buyers and sellers are price setters.
12. All goods and services are sold in perfectly competitive markets.
13. If a good or service has only one seller, then the seller is called a monopoly.
14. Monopolists are price takers.
15. Local cable television companies frequently are monopolists.
16. The quantity demanded of a product is the amount that buyers are willing and able to purchase at a particular
price.
17. The law of demand is true for most goods in the economy.
18. The law of demand states that, other things equal, when the price of a good rises, the quantity demanded of the
good rises, and when the price falls, the quantity demanded falls.
19. The law of demand states that, other things equal, when the price of a good rises, the quantity demanded of the
good falls, and when the price falls, the quantity demanded rises.