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12) Total revenue is
A) the amount of money a business takes in from selling its product minus the cost of producing
the product.
B) another name for profit.
C) equal to the price of the product times the quantity sold.
D) equal to the average cost of producing the product times the number of units produced.
13) If the demand for subway tickets is inelastic, then
A) an increase in the price of subway tickets will lead to a reduction in the quantity of subway
tickets demanded, and the subway’s total revenue will fall.
B) a decrease in the price of subway tickets will result in no change in the number of subway
tickets demanded, but the subway’s total revenue will fall.
C) an increase in the price of subway tickets will lead to a reduction in the quantity of subway
tickets demanded, but the subway’s total revenue will rise.
D) a decrease in the price of subway tickets will lead to an increase in the quantity of subway
tickets demanded, and the subway’s total revenue will rise.
14) Which of the following best describes a product with elastic demand?
A) When the price of this product is reduced, consumers tend to buy more of it.
B) A relatively large price reduction is necessary to convince consumers to buy a little more of
this product.
C) Consumers buy almost the same quantity of this product at a low price as they do at a high
price.
D) A relatively small price reduction will cause consumers to buy a lot more of this product.
15) The demand for a product tends to be elastic if
A) the product has few good substitutes.
B) consumers generally spend a small fraction of their income on the product.
C) the product has a large number of good substitutes.
D) the product is regarded as a necessity.
16) Which of the following is a true statement?
A) A perfectly inelastic demand curve is a horizontal straight line.
B) If demand is of unitary elasticity, a price reduction will lead to an increase in the seller’s total
revenue.
C) The more important a product in a consumer’s budget, the more elastic the demand for that
product.
D) If demand is inelastic, a price reduction will not cause consumers to buy more of the product.
17) If the price elasticity of demand for water is 5, how much must the price of water increase to