Chapter 3: MARGINAL ANALYSIS FOR OPTIMAL DECISION MAKING
3-85 Your firm sells club soda in both grocery stores and convenience stores. You have a budget of
$550 for store displays, and must decide how to allocate this budget between grocery stores and
convenience stores to maximize the total number of sales. The following table shows the total
number of units that can be sold in grocery stores and convenience stores, according to the
number of displays in each type of store. Displays in grocery stores cost $150 each and displays
in convenience stores cost $100 each.
Number of
displays in
grocery stores
Total number of
units sold in
grocery stores
Number of
displays in
convenience
stores
Total number of
units sold in
convenience stores
500
900
1,250
1,550
1,750
1,850
400
780
1,130
1,460
1,760
1,960
Given the above information, at the optimal choice with a budget of $550, the last dollar spent on
grocery store displays yields
a. 3.0 additional sales.
b. 3.3 additional sales.
c. 300 additional sales.
d. 500 additional sales.
3-86 A local charity has decided to solicit donations door-to-door. The table below shows estimated
donations for each hour a volunteer spends in the city, in the suburbs, and on campus.
Given the above information, how should a volunteer allocate 10 hours in order to maximize the
amount of total donations?
a. 3 hours in the city, 4 hours in the suburbs, 3 hours on campus
b. 4 hours in the city, 3 hours in the suburbs, 3 hours on campus
c. 5 hours in the city, 4 hours in the suburbs, 1 hours on campus
d. 6 hours in the city, 4 hours in the suburbs, 0 hours on campus