35. When shopping online, as part of the check-out process, companies often have a box checked
automatically that states you want to receive promotional e-mails from them. The directions instruct you to
uncheck the box if you do not wish such correspondence. This practice is a good example of:
36. The endowment effect is the tendency:
37. Jim, an avid biker, broke his leg last year and will never be able to use his bike again. He was offered
$100 for it last year, but Jim refused to sell it, insisting it was worth more. A year later, he’s offered only
$75 for it, but Jim still refuses to sell it. Jim’s behavior could be explained by:
38. The concept of loss aversion is:
39. Choice architects know that whether something feels like a loss or gain often depends on how: