Assume that: (1) The company’s marginal city-plus-state-plus-federal tax rate is 40%, (2) each product is expected to have a three-year life, (3) the
firm uses straight-line depreciation, (4) the average cost of capital is 20%, (5) the products have the same risks as the firm’s other business, and (6)
the company has already spent $25,000 on research and development (R&D) for these products. This $250,000 has been capitalized and will be
amortized over the life of the product chosen, if any.
What is the expected net cash flow each year? (Hint: Cash flow equals net profit after taxes plus depreciation and amortization charges.)
What is the net present value of each product? Which product, if any, should BDI introduce?
Projected market price (per unit)
$100.00
$250.00
$300.00
Deduct direct cost per unit
– 25.00
– 50.00
– 75.00
Profit contribution per unit
$75.00
$200.00
$225.00
Times annual unit sales volume
´ 12,000
´ 15,000
´ 5,000
Profit contribution per year
$900,000
$3,000,000
$1,125,000
Deduct annual selling expenses
– 150,000
– 250,000
– 125,000
Cash flow before amortization, depreciation
and taxes
$750,000
$2,750,000
$1,000,000
Deduct amortization charges
– 83,333
– 83,333
– 83,333
Cash flow before depreciation and taxes
$666,667
$2,666,667
$916,667
Deduct depreciation
– 400,000
– 300,000
– 250,000
Cash flow before taxes
$266,667
$2,366,667
$666,667
Deduct taxes
– 106,667
– 946,667
– 266,667
Cash flow
$160,000
$1,420,000
$400,000
Add back depreciation plus amortization
483,333
– 383,333
– 333,333
Net annual cash flow
$643,333
$1,803,333
$733,333
Investment required to produce annual
volume
$1,200,000
$900,000
$750,000
Research and development expense
$250,000
Product life (years)
3
Tax rate
40%
B.
The NPV calculation is:
Net annual cash flow
$643,333
$1,803,333
$733,333
Times PVIFA
´ 2.1065
´ 2.1065
´ 2.1065
Present value of annual net cash flows
$1,355,181
$3,798,721
$1,544,766
Deduct initial investment cost
– 1,200,000
– 900,000
– 750,000
Net present value (NPV)
$155,181
$2,898,721
$794,766
Relevant discount rate
20%
Product life (years)
3