42. Cash Flow Analysis. The Gulf States Press, Inc., is analyzing the potential profitability of three printing
jobs put up for bid by the State Department of Transportation:
Projected winning bid (per unit)
Annual distribution costs
Investment required to produce annual
Assume that: (1) The company’s marginal state plus federal tax rate is 40%, (2) each job is expected to have a ten-year life, (3) the firm uses
straight-line depreciation, (4) the average cost of capital is 10%, (5) the jobs have the same risks as the firm’s other business, and (6) the company has
already spent $100,000 on developing the preceding data. This $100,000 has been capitalized and will be amortized over the life of the job chosen, if
any.
What is the expected net cash flow each year? (Hint: Cash flow equals net profit after taxes plus depreciation and amortization charges.)
What is the net present value of each job? On which job, if any, should Gulf States bid?
Suppose that Gulf States’ primary business is quite cyclical, improving and declining with the economy, which Job B is expected to be
counter cyclical. Might this have any bearing on your decision?
Job A
Job B
Job C
Projected winning bid (per unit)
$7.00
$9.00
$11.00
Deduct direct cost per unit
– 6.00
– 6.00
– 8.00
Profit contribution per unit
$1.00
$3.00
$3.00
Times annual unit sales volume
´ 1,000,000
´ 500,000
´ 550,000
Profit contribution per year
$1,000,000
$1,500,000
$1,650,000
Deduct annual distribution costs
– 120,000
– 90,000
– 75,000
Cash flow before amortization, depreciation
and taxes
$880,000
$1,410,000
$1,575,000
Deduct amortization charges
– 10,000
– 10,000
– 10,000
Cash flow before depreciation and taxes
$870,000
$1,400,000
$1,565,000
Deduct depreciation
– $500,000
– $450,000
– $400,000
Cash flow before taxes
$370,000
$950,000
$1,165,000
Deduct taxes
– 148,000
– 380,000
– 466,000
Cash flow
$222,000
$570,000
$699,000
Add back depreciation plus amortization
510,000
460,000
410,000
Net annual cash flow
$732,000
$1,030,000
$1,109,000
Investment required to produce annual
volume
$5,000,000
$4,500,000
$4,000,000
Job cost development
$100,000
Job life (years)
Tax rate
40%
B.
The NPV calculations are: