18 ❖ Chapter 16 /Monopolistic Competition
7. In the short run, a firm in a monopolistically competitive market operates much like a
firm in a perfectly competitive market.
8. Each firm in a monopolistically competitive market
earns both short-run and long-run profits.
faces a downward-sloping demand curve.
cannot earn economic profit in the short run.
sets price equal to marginal cost.
9. In a monopolistically competitive industry, firms set price
equal to marginal cost since each firm is a price taker.
below marginal cost since each firm is a price taker.
above marginal cost since each firm is a price setter.
always a fraction of marginal cost since each firm is a price setter.
10. A profit-maximizing firm in a monopolistically competitive market differs from a firm in a perfectly competi-
tive market because the firm in the monopolistically competitive market
is characterized by market-share maximization.
has no barriers to entry.
faces a downward-sloping demand curve for its product.
faces a horizontal demand curve at the market clearing price.
11. A monopolistically competitive firm chooses
the quantity of output to produce, but the market determines price.
the price, but competition in the market determines the quantity.
price, but output is determined by a cartel production quota.
the quantity of output to produce and the price at which it will sell its output.
12. Product differentiation in monopolistically competitive markets ensures that, for profit-maximizing firms,
marginal revenue will equal average total cost.
price will exceed marginal cost.
marginal cost will exceed average revenue.
average variable cost will be declining.