4. Ethel is trying to decide whether to have 0 cars, 1 car, or 2 cars. If x is the number of cars she has and
y is the amount of money she has per year to spend on other stuff, Ethel’s utility function is U(x, y),
where U(0, y) = y1/2, U(1, y) = (15/14)y1/2, and U(2, y) = (10/9)y1/2. Suppose that it costs $2,000 a year
to have 1 car and $4,000 a year to have 2 cars. Ethel finds that the right thing to do depends on her
income.
a. What is her willingness to pay for 1 car if her income is M?
b. What is the lowest income at which she would have a car?
c. What is the lowest income at which she would have 2 cars?
5. Using the graph of a demand curve, explain why marginal revenue is less than price.
6. The demand for Craftmatic Adjustable Beds is described by Qc = P-1.40cI-0.60P0.20mA0.25, where Qc is the
number of Craftmatic Adjustable Beds demanded, Pc is the price of a Craftmatic Adjustable Bed, I is
per capita income, Pm is the price of a battery-powered massage pillow, and A is the advertising
budget.
a. If the marginal cost of producing a Craftmatic Adjustable Bed is $200, what is the
profit-maximizing price?
b. Per capita income in the United States is forecast to rise by 3% next year. How will this impact
Craftmatic’s sales?
c. The price of battery-powered massage pillows suddenly fell by 10%. How will this impact
Craftmatic’s sales?
7. The demand for Craftmatic Adjustable Beds is described by Qc = P-1.60cI-0.80P1.20mA0.25, where Qc is the
number of Craftmatic Adjustable Beds demanded, Pc is the price of a Craftmatic Adjustable Bed, I is
per capita income, Pm is the price of a battery-powered massage pillow, and A is the advertising
budget.
a. If the marginal cost of producing a Craftmatic Adjustable Bed is $200, what is the
profit-maximizing price?