Chapter 14/Firms in Competitive Markets ❖ 63
201. Which of these types of costs can be ignored when an individual or a firm is making decisions?
202. Suppose you value a special watch at $100. You purchase it for $75. On your way home from class one day,
you lose the watch. The store is still selling the same watch, but the price has risen to $85. Assume that los-
ing the watch has not altered how you value it. What should you do?
Pay the $85 to buy the watch.
Wait to see if the watch goes on sale. If the price drops to $75 or less, buy the watch.
Wait to see if the watch goes on sale. If the price drops to $25 or less, buy the watch.
203. Suppose you bought a ticket to a football game for $30 and that you place a $35 value on seeing the game. If
you lose the ticket, then what is the maximum price you should pay for another ticket? Assume that losing the
ticket does not alter how you value it.
204. You purchase a $30, nonrefundable ticket to a play at a local theater. Ten minutes into the show you realize
that it is not a very good show and place only a $10 value on seeing the remainder of the show. Alternatively
you could leave the theater and go home and watch TV or read a book. You place an $8 value on watching TV
and a $6 value on reading a book.
You should leave the theater since the net benefit from seeing the remainder of the show is -$20,
while going home will earn you at least $8 of satisfaction.
You should stay and watch the remainder of the show.
You should go home and watch TV.
You should go home and read a book.
205. You purchase a $30, nonrefundable ticket to a play at a local theater. Ten minutes into the show you realize
that it is not a very good show and place only a $10 value on seeing the remainder of the show. Alternatively
you could leave the theater and go home and watch TV or read a book. You place an $8 value on watching TV
and a $12 value on reading a book.
You should stay and watch the remainder of the show.
You should go home and watch TV.
You should go home and read a book.
You should go home and either watch TV or read a book.