Chapter 13/The Costs of Production ❖ 83
23. Since the 1980s, Wal-Mart stores have appeared in almost every community in America. Wal-Mart buys its
goods in large quantities and, therefore, at cheaper prices. Wal-Mart also locates its stores where land prices
are low, usually outside of the community business district. Many customers shop at Wal-Mart because of low
prices. Local retailers, like the neighborhood drug store, often go out of business because they lose customers.
This story demonstrates that
consumers do not react to changing prices.
there are diseconomies of scale in retail sales.
there are economies of scale in retail sales.
there are diminishing returns to producing and selling retail goods.
24. Which of the following statements is not correct?
In the long run, there are no fixed costs.
Marginal cost is independent of fixed costs.
Economies of scale is a short-run concept.
Diminishing marginal product explains increasing marginal cost.
25. In the long run Al’s Sandwich Shop incurs total costs of $2,500 when output is 1,250 units and $3,000 when
output is 1,500 units. For this range of output, Al’s exhibits
constant returns to scale.
26. In the long run Irene’s Ice Cream Parlor incurs total costs of $2,500 when output is 1,250 units and $4,000
when output is 1,500 units. For this range of output, Irine’s exhibits
constant returns to scale.
27. In the long run Willie’s Chocolate Factory incurs total costs of $2,500 when output is 1,250 units and $2,750
when output is 1,500 units. For this range of output, Willie’s exhibits
constant returns to scale.