Bid more than your reservation price if you really want to win the auction.
Never bid your reservation price, because you will realize no surplus if you win the
auction.
Always bid up to, but not above, your reservation price.
The dominant strategy depends on the type of auction.
19. Relative to the posted-price selling mechanism, an auction market will provide:
more surplus to the market.
more consumer surplus and less producer surplus to the market.
more producer surplus and less consumer surplus to the market.
less surplus to the market.
no change in the allocation of consumer and producer surplus to the market.
20. The optimal reservation price for a seller is:
the value of the object being auctioned off if it does not sell.
managerial estimates of the highest reservation price among buyers.
managerial estimates of the lowest reservation price among buyers.
21. In recent years, auction sites, such as ebay, have flooded the Internet. Sellers expect to gain by using
the Internet for conducting auctions because:
more bidders means that price discrimination is an option.
with more bidders, each submits a bid closer to his or her reservation price to increase the
probability of a win.
with more bidders, sellers expect to realize greater profits.
consumer surplus will increase.
22. The following table describes the reservation prices and four bids for an auction of three tickets to the
recent Madonna concert.
The total consumer surplus that results from this auction is: