Chapter 12: Managerial Decisions for Firms with Market Power
The figure above shows the demand and cost conditions for a firm with two plants. How should
the firm allocate total output between the two plants in order to maximize profit?
a. produce 10 units in plant 1, 20 units in plant 2
b. produce 30 units in plant 1, 20 units in plant 2
c. produce 40 units in plant 1, 40 units in plant 2
d. produce 40 units in plant 1, 50 units in plant 2
e. produce 55 units in plant 1, 60 units in plant 2
12-102 In order to maximize profit, a firm that produces its output in two plants will allocate total output
between the two plants so that
a. marginal cost is equal for the two plants.
b. marginal cost for the firm is equal to the sum of the plants’ marginal costs.
c. marginal revenue for the firm is equal to the sum of the plants’ marginal costs.
d. all of the above
12-103 A radio manufacturer has two plants — one in Taiwan and one in California. At the current
allocation of total output between the two plants, the last unit of output produced in the Taiwan
plant added $8 to total cost, while the last unit of output produced in the California plant added $6
to total cost. In order to maximize profit, the firm should
a. keep the allocation between plants unchanged.
b. produce all its output in the Taiwan plant.
c. produce all its output in the California plant.
d. switch some output from the California to the Taiwan plant.
e. switch some output from the Taiwan to the California plant.
12-104 A radio manufacturer has two plants — one in Taiwan and one in California. At the current
allocation of total output between the two plants, the last unit of output produced in the Taiwan
plant added $8 to total cost, while the last unit of output produced in the California plant added $6
to total cost. If the firm switches one unit of output from the California to the Taiwan plant, then
a. profit will increase $6.
b. profit will increase $14.
c. profit will decrease $2.
d. profit will decrease $6.