39. There are few truly global brands.
40. Globalization leads to a homogenizing of markets.
41. The personality of the business leader is necessary for a firm’s success.
42. Economics can be viewed as a way to think about problems.
43. To an economist, all choices have costs.
44. A good bit of management jargon often simply symbolizes fundamental economic analysis.
45. To know the customer is to understand costs.
46. Good management always seeks to add value.
47. To be the best at everything is possible.
48. Net total benefits of an activity are maximized when marginal benefits and marginal costs are equal.