would apply to every unit of pollutants the firm emitted.
B) the dollar value indicated by the intersection of the MSB and MCA curves, and
would apply to every unit of pollutants the firm emitted above the standard.
C) the vertical intercept of the MSB curve.
D) the vertical intercept of the MCA curve.
E) the vertical distance between the intercepts of the MSB curve and the MCA curve.
G.C. Donovan Company is a large pharmaceutical company located in the U.S., but
with worldwide sales. Donovan has recently developed two new medications that have
been licensed for sale in European Union countries. One medication is an
over-the-counter cold preparation that effectively eliminates all cold symptoms, while
the other is an antibiotic that is effective against drug resistant bacteria. A European
firm, Demtech Limited, has developed drugs that are similar to Donovan’s and will be
ready for the European market at approximately the same time. Liability concerns make
it unlikely that either firm will choose to market both new drugs at this time. Both firms
do plan to market one of the drugs this year.
Donovan’s managers consider their own lack of reputation among European physicians
to be an important obstacle in the antibiotic market. Consequently, Donovan feels more
comfortable marketing the cold preparation. Demtech, on the other hand, has an
excellent reputation among physicians but little experience in over-the-counter drugs so
that Demtech’s competitive advantage is with the antibiotic. Should Demtech choose to
market the cold remedy, it believes that its sales will increase if Donovan also enters the
cold remedy market and advertises heavily. Similarly, Donovan anticipates that its sales
in the antibiotic market would be enhanced if Demtech produces antibiotics, given
Demtech’s excellent reputation among physicians. In short, each firm believes that there
are circumstances under which participation by the other firm will complement rather
than compete with the firm’s own sales. Profits in millions of dollars are given in the
payoff matrix below.
a. Given the table above, does either firm have a dominant strategy? Is there a Nash
equilibrium? (Explain the difference between a Nash equilibrium and a dominant