A) equal to average total cost where it intersects the demand curve.
B) equal to marginal cost where it intersects the demand curve.
C) equal to average variable cost where it intersects the demand curve.
D) corresponding to the demand curve where marginal revenue equals zero.
Some economists have argued that path dependence and switching costs can lead to
market failure. Which of the following is an example of this argument?
A) Costly celebrity endorsements lead many consumers to buy a product even though it
is more expensive or less effective than a product that is not endorsed by a celebrity.
B) A consumer who won a lottery for a Super Bowl ticket refuses to sell it for $3,000
even though he would not have paid $3,000 for a ticket if he had not won the lottery.
C) While playing the ultimate game, an allocator decides to share $20 equally with a
recipient rather than keep the $20 for herself.
D) VHS video recorders became more popular with consumers than Sony Betamax
recorders even though the Betamax recorders embodied a superior technology.
Prices of California Merlot wine (assume that this is a normal good) have risen steadily
in recent years. Over this same period, prices for French oak barrels used for wine
storage have dropped and consumer incomes have risen. Which of the following best
explains the rising prices of California Merlots?