What is the perceived benefit of a product per unit consumed minus the product’s
monetary price?
a) Value creation
b) Competitive advantage
c) Consumer surplus
d) Maximum willingness-to-pay
e) Value chain
Which of the following statements is least true regarding the views of strategy that
Nelson and Winter offer differing from Chandler?
a) Their views state that strategy and structure evolve from local interactions of the firm
with its environment rather than from top managers formulating and implementing a
comprehensive reorganization
b) Their views suggest that the relationship of the firm to the environment, as well as
the current patterns of interpersonal relationships generally referred to as the firm’s
‘structure,” are both the cumulative result of a long series of adaptations
c) Their views state that strategy and structure are examples of high level heuristics
d) Their views suggest that structure is a set of principles or guidelines for coordinating
a firm’s decisions in a manner inconsistent with its activities in the environment
e) Their views suggest that strategy is a set of principles or decision guidelines that
managers use to foster a firm’s survival and profitability