Define marginal social cost. Draw a graph for a perfectly competitive firm that creates
an external cost without considering this external cost in its decision making. The graph
should include the firm’s demand curve, marginal cost curve, and marginal social cost
curve. On the graph, indicate the amount this firm will produce to maximize profits and
the efficient level of output. If the government imposes a tax on this firm to force the
firm to internalize the externality, indicate on the graph the correct amount of the tax.
Explain the results of this tax. Explain why this solution may be difficult to implement.
Assume you are working at a department store and you are told by the manager to cut
prices by 20% for all the new women’s sweaters that are currently priced at $50. What
will be the new price of these sweaters? Suppose the manager tells you to raise the
prices back up by 20%. What is the new price of the sweaters? Why is your answer not
the same as the original price of the sweaters? What importance does this have for why
the midpoint formula is used in calculating price elasticity?