D) No company would ever spend money in that manner.
Additional Application
Monopolies are not always easily ended. The European Commission’s directorate for
the internal market is attempting to end Germany’s chimney sweeps’ monopoly. For
many decades the chimney sweeps in Germany have held a “near-perfect monopoly.”
While the profession is a private enterprise the local governments set the prices, control
the number of sweeps in each district, require that households are inspected, and will
not allow consumers to choose a different sweep even if they do not like the one they
have. Due to the required annual inspections, sweeps always have jobs and any new
entrants into the market will wait years before they are given a district to operate in.
One argument in favor of this monopolistic arrangement is based on public safety. If
new sweeps are not allowed to enter the industry then quality regulation is more easily
insured. If the current sweeps continue to earn profits, none will leave the industry
either. While the European Commission wants a more competitive market, they realize
that it will not develop soon.
“Chimney Sweeps Under Fire,” The Economist, October 21, 2006, p. 76.
If the chimney sweep market became more competitive, one market change that would
be expected is:
A) lower output.
B) higher costs.
C) higher profits.
D) lower prices.