Jeremy is thinking of starting up a small business selling NASCAR memorabilia. He is
considering setting up his business as a sole proprietorship. What is one disadvantage to
Jeremy of setting up his business as a sole proprietorship?
A) As a sole proprietor, Jeremy would be taxed twice.
B) As a sole proprietor, Jeremy would not have control of the business.
C) As a sole proprietor, Jeremy would face unlimited liability.
D) As a sole proprietor, Jeremy would be subject to significant rules and regulations.
Answer:
Article Summary. Based on resale prices for tickets for the 2013 Super Bowl in New
Orleans, face-value prices for the most expensive tickets to the 2014 game are
expected to more than double, with significant price increases for lesser-valued
tickets as well. Evidence indicates that sports teams are more interested in
maximizing attendance instead of ticket revenue, since greater attendance means
more spending on items such as parking and concessions. Higher ticket prices in
secondary markets seem to verify that teams are charging less than they could be
if their goal was to maximize ticket revenue. Source: Patrick Rishe, “Super Bowl
XLVIII Pricing: A Lesson In Demand Elasticity,” Forbes, September 19, 2013.
The idea that sports teams could charge more for tickets and still increase revenue
indicates that tickets are being priced in the ________ portion of their demand curve.
A) elastic
B) inelastic
C) unit elastic
D) perfectly elastic
Answer: