6) Heath’s income elasticity of demand for concerts is 2. All else equal, this means that
if his income increases by 10
percent, he will purchase tickets for
a.2 percent more concerts.
b.5 percent more concerts.
c.10 percent more concerts.
d.20 percent more concerts.
7) In the United States, incomes historically have grown about 2 percent per year. At
this rate, average income doubles every
a.15 years.
b.25 years.
c.35 years.
d.45 years.
8) For both parties to gain from trade, the price at which they trade must lie exactly in
the middle of the two opportunity costs.
a.True
b.False
9) A recent outbreak of hepatitis was linked to a national fast-food restaurant chain.
This is an example of a case in which
a.brand name identity increases the effectiveness of markets.
b.brand name identity can be detrimental to the profitability of a firm.
c.advertising is ineffective in salvaging perceptions of product quality.
d.advertising cannot be used to establish brand loyalty.
10) A profit-maximizing firm in a competitive market will decrease production when