Most people would prefer to drive a luxury car that has all the options, but more people
buy less expensive cars even though they could afford the luxury car because
A) car buyers are irrational.
B) the total utility of less expensive cars is greater than that of luxury cars.
C) the marginal utility per dollar spent on the less expensive car is higher than that
spent on luxury cars.
D) luxury cars cost a lot more than non-luxury cars.
For many products, such as fast foods, a variety of prices can be found, but sellers with
higher prices can expect to sell their products because
A) consumers are not sensitive to prices.
B) arbitrage will quickly eliminate price differences.
C) firms differentiate products in many ways, for example, higher-priced fast food
restaurants may offer better service.
D) their demand is perfectly inelastic.
The observation that people tend to value something more highly when they own it than
when they don’t is called the