Two rival oligopolists in the athletic supplements industry, the Power Fuel Company
and the Brawny Juice Company, have to decide on their pricing strategy. Each can
choose either a high price or a low price. Table 14-8 shows the payoff matrix with the
profits that each firm can expect to earn depending on the pricing strategy it adopts.
Refer to Table 14-8. Which of the following is true?
A) Power Fuel’s dominant strategy is to select a low price.
B) Brawny Juice’s dominant strategy is to select a high price.
C) Power Fuel does not have a dominant strategy.
D) Brawny Juice does not have a dominant strategy.
Article Summary
In an effort to raise funds to cut debt, Fiat Chrysler is selling a stake in Ferrari through
an initial public offering (IPO) to be valued at as much as $9.8 billion. 17.2 million
shares of stock in the company are to be sold, and the stock will be traded on the New
York Stock Exchange under the symbol RACE. One analyst speculates that requests for
shares in Ferrari may be ten times less than the number available. Including debt,
Ferrari will have a value of about $12 billion, and chairman Piero Ferrari will keep a 10
percent stake in the new company and receive about €280 million in cash. Before taxes
and interest, Ferrari’s 2014 earnings were €389 million, with revenue of €2.8 billion.
Source: Tommaso Ebhardt, “Ferrari to Be Valued at Up to $9.82 Billion in IPO,”
Bloomberg.com, October 9, 2015.
When Ferrari sells stock to the public in its IPO, it will do so through the New York
Stock Exchange. This is an example of Ferrari using ________ to raise funds.