Suppose that the local utility regulators have recently approved an increase in the price
of electricity from 10¢ per kilowatt-hour to 10.5¢ per kilowatt-hour. The long-run price
elasticity of demand for electricity is estimated to be -1.2.
(i) By how much will the quantity demanded of electricity drop in the long run because
of this price increase?
(ii) When the price of electricity increases, will consumers’ total expenditures on
electricity rise or fall in the long run? (Hint-Consider which is larger, the percentage
increase in price or the percentage decrease in quantity demanded.)
(iii) The cross elasticity of demand for electricity with respect to natural gas is 0.2. By
how much would the price of natural gas have to change to totally offset the effect that
the price increase in electricity has on the quantity of electricity consumed? In other
words, by how much would the price of natural gas have to change to cancel out the fall
in the quantity demanded that you calculated in part i?