9) Which of the following is not an example of a barrier to entry?
a.John owns the only parcel of lakeside property with a beach that is safe for
swimming. He charges admission to neighbors who want to use the beach.
b.Jackie owns the copyright to a popular song. She receives royalties every time a radio
station plays her song.
c.John Jr. owns the best seafood restaurant in a popular resort area. He charges high
prices because the quality of the food is so good.
d.Caroline owns the patent for a new running shoe. She receives payments from the
company who manufactures the shoes.
10) Changes in supply and demand in the labor market will cause changes in wages.
a.True
b.False
11) Figure 16-2. The figure is drawn for a monopolistically competitive firm.
Suppose you were to add the ATC curve to the diagram to show the firm in a situation
of long-run equilibrium. You would draw the ATC curve
a.with its minimum at the point (Q = 24, P = $36).
b.with its minimum at the point (Q = 24, P = $24).
c.tangent to the demand curve at the point (Q = 24, P = $36).
d.tangent to the demand curve at the point (Q = 32, P = $32).
12) Defenders of advertising
a.concede that advertising increases firms’ market power.
b.concede that advertising makes entry by new firms more difficult.
c.contend that firms use advertising to provide useful information to consumers.