Article Summary. As a part of its 2013 marketing campaign, the Greater Fort
Lauderdale Convention & Visitors Bureau (CVB) set its sights on increasing travel
to the region by with promotions to the lesbian, gay, bisexual and transgender
community (LGBT). From August through November, the CVB has events
scheduled across the United States and globally in an effort to attract a larger
share of this travel segment. According to the CVB, Fort Lauderdale is the state’s
largest and most popular diverse gay capital, and their marketing efforts helped
attract 1.2 million LGBT tourists who spent $1.4 billion in 2012. Source: Arlene
Satchell, “Lauderdale CVB ramps up LGBT summer marketing,” Sun Sentinel,
June 29, 2013.
By marketing to the LGBT community, Fort Lauderdale and the CVB are trying to set
the city apart from competing travel destinations. This is an example of
A) defending a brand name.
B) blocking entry into the market.
C) legally enforcing a trademark.
D) product differentiation.
From 1983-2013, ________ for the United States were negative.
A) planned inventories
B) net exports
C) unplanned inventories
D) transfer payments