The firm should continue to operate in the short run if TR exceeds short-run variable
cost (TVC). It should plan to close in the long run if TR is less than TC.
The first rule requires no explanation. The second rule relies on the distinction between
fixed and variable costs. The firm can avoid variable costs in the short run by shutting
down. However, it is unable to avoid fixed costs by shutting down. If a firm shuts
down, its losses will equal the amount of its fixed costs. If revenue exceeds total
variable cost (or, equivalently, if price exceeds the minimum of average variable cost),
the firm should operate, pay all variable costs and some portion of fixed costs, to
minimize losses.
Michael Jordan averaged 35 points per game over a 100-game season. During the
playoff round of 10 games, he averaged 50 points, and in the five-game championship
series, he led the Chicago Bulls to victory, averaging 40 points. For the entire season,
how many points did Jordan score, what was his average, and did the championship
series pull his previous average up or down?
Why is regulation necessary to achieve “universal service”?