D) Yes, Godrickporter has an incentive to increase its advertising budget, but Star
Connections does not.
According to an article in the Wall Street Journal, unlike airlines, even elite hotels don’t
have sophisticated systems that can react quickly to changes in demand. Even if they
could, many hoteliers say people don’t respond that much to lower rates. “We’ve tested
this, cutting our rates by $50 [per night], and we didn’t see an appreciable response in
occupancy,” says Jim Schultenover, a vice president for Ritz-Carlton.
Source: Jesse Drucker, “In Times of Belt-Tightening, We Seek Reasonable Rates,” Wall
Street Journal, April 6, 2001.
Based on the information above, the demand for hotel rooms is
A) elastic.
B) unit-elastic.
C) inelastic.
D) perfectly elastic.
A Herfindahl-Hirschman Index is calculated by
A) summing the amount of sales by the four largest firms and dividing by total industry
sales.
B) dividing the number of firms wanting to merge by the total number in the industry.
C) summing the squares of the market shares of each firm in the industry.