Refer to the figure above. An increase in demand is represented by shifting from:
A. curve A to curve B.
B. curve B to curve A.
C. curve C to curve D.
D. curve D to curve C.
Megafirm is the only provider of products in the Seven Corners region, a sparsely
populated area out west. It currently has a small distribution center and two retail
outlets. Gigafirm has threatened to open a competing business in the Seven Corners
region. Megafirm has publicly stated that, if Gigafirm comes in, Megafirm will flood
the market with goods, driving down prices and forcing Gigafirm out. Suppose that
expansion would cost the firm $100,000 and that Megafirm’s profits are $1,000,000 per
year when it is the only firm in the region regardless of whether it expands or not. Both
firms would earn $350,000 if Gigafirm entered and Megafirm remained a small
operation, and both would earn -$100,000 if Gigafirm entered and Megafirm expanded.
Megafirm should
A. stop making empty threats because it undermines its credibility.
B. expand immediately because it is a costly to fake signal that it will carry out its
threat.
C. accept Gigafirm’s entry and a profit of $350,000, saving expansion costs.
D. take out television ads announcing its expansion, whether or not it intends to follow
through on those plans.