Godrickporter and Star Connections are the only two airport shuttle and limousine
rental service companies in the mid-sized town of Godrick Hollow. Each firm must
decide on whether to increase its advertising spending to compete for customers. Table
14-1 shows the payoff matrix for this advertising game.
Refer to Table 14-1. Let’s suppose the game starts with each firm adhering to its
original budget so that Godrickporter earns a profit of $6,000 and Star Connections
earns a profit of $12,000. Is there an incentive for any one firm to increase its
advertising budget?
A) No, neither firm has an incentive to raise its advertising budget.
B) Yes, both firms have an incentive to raise their advertising budgets.
C) Yes, Star Connections has an incentive to increase its advertising budget, but
Godrickporter does not.
D) Yes, Godrickporter has an incentive to increase its advertising budget, but Star
Connections does not.
The change in a firm’s revenue as a result of hiring one more worker
A) is the definition of the marginal product of labor.
B) is equal to the firm’s marginal cost.
C) is the definition of the marginal revenue product of labor.
D) will be negative if the demand for the firm’s output is inelastic.