Stu owns an ice cream parlor that is usually closed during the winter months. This
winter, however, Stu is considering opening his business in February instead of March.
If Stu opens his store in February, he will earn total revenue of $4,000 for the month,
while incurring variable costs of $3,500 and fixed costs of $1,500. If the store remains
closed during February, Stu will earn no revenues and incur fixed costs of $1,500. What
should Stu do?
A) Stu should keep the ice cream parlor closed in February because he would lose
$1,000 if he opens.
B) Stu should keep the ice cream parlor closed in February because the $500 of
operating profit is insufficient to cover the $1,500 of fixed costs.
C) Stu should open the ice cream parlor in February because the $4,000 of total revenue
exceeds the $1,500 of fixed costs.
D) Stu should open the ice cream parlor in February because the $4,000 of total revenue
exceeds the $3,500 of variable costs.
The Hagerstown Suns, a minor league baseball team, sells a single game-day ticket for
$9.00. If you buy the 35-game ticket package, the price per ticket falls to $8.34. The
Hagerstown Suns is using:
A) second-degree price discrimination in the form of quantity discounts.
B) third-degree price discrimination.
C) first-degree price discrimination.
D) a strategy of bundling.