The following appeared in a Florida newspaper a week after a hurricane hit the state.
“Floridians are relieved that the storm produced no fatalities but homeowners face
weeks, if not months, of rebuilding. Matters are made worse by the soaring prices of
plywood and other building materials that always follow in a hurricane’s path.
Complaints of profiteering and price gouging have not deterred firms from raising their
prices by over 100 percent.” Which of the following offers the best explanation for the
price increases referred to in the article?
A) The hurricane reduced the number of suppliers of building materials.
B) The hurricane created an artificial shortage of building materials.
C) The hurricane caused an increase in the demand for building materials.
D) There was a reduction in supply as firms shipped plywood and other materials to
locations not affected by the storm.
Wilbur Rickhiser, a financial advisor, recently told one of his clients: “The biggest
mistake you can make is to hold onto a stock for too long in order to avoid a loss. Let’s
say you bought a stock for $50 per share but that six months later the price fell to $40
after a poor earnings report. Many of my clients in this situation will hold the stock,
hoping the price will later rise above $50. In most cases like this the price does not rise
and may even fall. You must know when to cut your losses.” Which of the following is
the best explanation for Rickhiser’s advice?
A) People sometimes buy stocks because other people are buying them or they want to
appear to be fashionable.
B) People sometimes make mistakes when they buy stocks because of the endowment
effect.
C) People sometimes make mistakes when they buy stocks or when they buy goods and
services: they ignore the monetary opportunity costs of their choices.
D) People often fail to ignore the sunk costs of their decisions. The cost of the stock
bought at $50 per share is a sunk cost.