exchange for 30 units of wheat. Freedonia will now be able to consume a maximum of
a.30 units of corn and 30 units of wheat.
b.40 units of corn and 30 units of wheat.
c.40 units of corn and 20 units of wheat.
d.10 units of corn and 40 units of wheat.
20) Scenario 22-6
Shana owns a boutique that sells highend women’s clothing and accessories. Katie
works part-time at the boutique and frequently is the only employee in this small store.
Shana pays Katie a wage that is higher than the market wage for this type of job. When
the store is not full of customers, Katie diligently works on displays and cleans to keep
the store looking its best. Belinda is a customer in the store who asks Katie’s opinion on
the quality of some jeans she is considering purchasing. Katie tells her the quality is
great even though she’s had several other customers return them due to flaws. Magda is
another customer who is returning a necklace without volunteering that a gem is
missing.
Refer to Scenario 22-6. Suppose Shana is tired of all of the problems with the brand of
jeans she carries and decides to carry a different, higher quality brand instead. She is
concerned that her customers will not trust the quality of the new brand so she offers a
60 day money-back guarantee. The action taken by Shana is called
21) Scenario 15-11
Vincent operates a scenic tour business in Boston. He has one bus which can fit 50
people per tour and each tour lasts 2 hours. His total cost of operating one tour is fixed
at $450. Vincent’s cost is not reduced if he runs a tour with a partially full bus. While
his cost is the same for all tours, Vincent charges each passenger his/her willingness to
pay: adults $18 per trip, children $10 per trip, and senior citizens $12 per trip. At those
rates, on a typical day Vincent’s demand is:
Assume that Vincent’s customers are always available for the tour¾ therefore, he can
fill his bus for each tour as long as there is sufficient total demand for the day.
One of Vincent’s friends tells him he would be more profitable if he charged a single
price of $18. Assuming no changes in consumer demand, what would Vincent’s profit
be if he charged every customer $18?