b.False
5) The primary claim of defenders of advertising is that it
a.conveys information about firm profitability.
b.is psychological rather than informational.
c.enhances the information available to consumers.
d.reduces the elasticity of demand for a firm’s product.
6) Figure 10-9
a.most games present zero-sum alternatives.
b.it identifies the fundamental difficulty in maintaining cooperative agreements.
c.strategic decisions faced by prisoners are identical to those faced by firms engaged in
competitive agreements.
d.all interactions among firms are represented by this game.
9) When demand is perfectly inelastic, the
a.is zero, and the demand curve is vertical.
b.is zero, and the demand curve is horizontal.
c.approaches infinity, and the demand curve is vertical.
d.approaches infinity, and the demand curve is horizontal.
10) If an economy can produce more of one good without giving up any of another
good, then the economy’s current production point is inefficient.
a.True
b.False
11) Figure 21-16