Godrickporter and Star
Connections are the only two airport shuttle and limousine rental service companies in
the mid-sized town of Godrick Hollow. Each firm must decide on whether to increase
its advertising spending to compete for customers. Table 14-1 shows the payoff matrix
for this advertising game. Let’s suppose the game starts with each firm adhering to its
original budget so that Godrickporter earns a profit of $6,000 and Star Connections
earns a profit of $12,000. Is there an incentive for any one firm to increase its
advertising budget?
A) No, neither firm has an incentive to raise its advertising spending.
B) Yes, both firms have an incentive to raise their advertising budgets.
C) Yes, Star Connections has an incentive to increase its advertising budget, but
Godrickporter does not.
D) Yes, Godrickporter has an incentive to increase its advertising budget, but Star
Connections does not.
Figure 4-10
Suppose the market is initially in equilibrium at price P1 and now the government