To compete in the automobile market, Tesla must make many strategic decisions such
as whether to introduce a new car model, how to sell and service its cars, and where to
advertise. At Tesla’s Fremont, California plant, managers must decide on the monthly
production quantities of their S and X models. In making this decision, the managers
A) face no trade-off because the Fremont plant only produces these two models of the
many Tesla models produced worldwide.
B) face a trade-off, because producing more of one model means producing less of the
others.
C) will choose to only produce the quantity of S and X models where marginal cost
equals zero.
D) will always decide on production quantities in which revenues are maximized.
Table 6-1
Suppose you own a bookstore. You believe that you can sell 40 copies per day of the
latest John Grisham novel when the price is $35. You consider lowering the price to $25
and believe this will increase the quantity sold to 50 books per day. Compute the price
elasticity of demand using the mid-point formula and these data. Select the correct
implication from your work.
A) The demand for the John Grisham book is inelastic. Revenue will fall if the price is
lowered.
B) The demand for the John Grisham book is elastic. Revenue will rise if the price is
lowered.
C) The demand for the John Grisham book is inelastic. Revenue will rise if the price is
lowered.
D) The demand for the John Grisham book is elastic. Revenue will fall if the price is
lowered.