In the 1930s the United States charged an average tariff rate
A) that was less than its average tariff rate in 2007.
B) that cut its exports to other countries by 50 percent.
C) that was less than 2 percent.
D) that exceeded 50 percent.
Article Summary. The article describes three key ways startup companies can get
the most benefit from celebrity endorsements. One way is choosing a celebrity that
can bring credibility to the company and then incorporating the celebrity into the
company’s marketing strategy. Second, get public relations value from the
celebrity by offering exclusive interviews, contests, and photos and videos of the
celebrity with the product. Finally, make sure to choose a celebrity who will
represent the product at all times, giving the product maximum exposure.
Source: Kevin Tighe II, “3 Ways Startups Can Turn Celebrity Endorsements Into
Big Gains,” Forbes, March 8, 2013.
Economists refer to an increase in sales due to celebrity endorsements as being the
result of
A) network externalities.
B) the endowment effect.
C) social influence.
D) the ultimatum game.